Ethnic Gals is a haircare company specializing in products formulated based on hair porosity science, with a focus on serving women with curly and afro-textured hair. The brand was founded on the principle that understanding hair porosity—the hair's ability to absorb and retain moisture—is essential for effective haircare routines. Ethnic Gals creates product systems organized by porosity type (low, medium, and high porosity) rather than general curl patterns, offering shampoos, conditioners, leave-in treatments, hair masks, and styling products tailored to different porosity needs. The company also carries hair accessories including bamboo afro picks and satin bonnets. Based in Pembroke Pines, Florida, Ethnic Gals emphasizes education-driven haircare, helping customers identify their hair porosity and select products formulated with ingredients appropriate for their specific hair structure, with the goal of making wash day routines more effective and less complicated.